We buy and growEcommerce brands
on marketplaces

Sell your brand and profit from a lucrative exit.

We buy and grow Ecommerce brands
on marketplaces

Sell your brand and profit from a lucrative exit.

Dwarfs
200%+
Year-on-year growth on our accounts
45+ Years
Ecommerce experience in founding team
$100+ Mln
Ecommerce sales generated by founding team
<35 Days

Average days to complete selling your business

Are you a successful Ecommerce or marketplace seller?

We are the no. 1 European marketplace buyer! At Dwarfs, we are mining rough diamonds (successful Ecommerce brands) on different marketplaces such as Amazon, Bol.com, Cdiscount, Allegro, Real/Kaufland, ePrice, OnBuy, El Corte Ingles, CDON, and more.


Your brand might be ready for the next phase of growth, however as an Ecommerce entrepreneur you might run into business limits that come with scaling your brand.


Scaling your brand often requires a different skill set, more financial resources, more regulatory headaches, and increased risks. Dwarfs is here to help your brand reach its full potential, while offering sellers like you financial freedom with a fair exit.

As Seen In

Our "Diamond standard" criteria.

The rough diamonds we're looking for have: 

1. High customer satisfaction and lots of reviews

2. High likelihood of recommending the product

3. A minimum profit margin 15%

4. Lower than average return rates

5. 2-10x growth potential. We measure this with our "opportunity scorecard"

6. Minimum order value of 30 euros

7. Strong product development

8. Thrive in local markets but not (yet) internationally

9. Steady and growing sales volumes on both Google and Amazon

10. Small product list (not many SKU's)

We're looking for European-based businesses that generate 70%+ of their sales on Marketplaces.

Why sell your Ecommerce brand? When is it time to sell your brand?

As entrepreneurs ourselves, we understand that you've poured everything into your business to make it the success that it is today. You have already achieved amazing results, but now you want to enjoy the fruits of your efforts. At Dwarfs, we give your brand the extra resources and attention that it deserves to make sure it can reach its full potential. 


You might be finding that staying on top of the cashflow needed to maintain and grow your business is a challenge. Maybe you don't have the time to do what it takes to keep expanding your brand. Or maybe you simply want to turn your years of hard work into profits, so that you can enjoy the life that you've imagined since you started your business.


Whatever your reason, we are here to help you get the best exit and to ensure your brand reaches its full potential. Even better, you can still enjoy the growth of your brand for the next few years with Dwarfs.

With Dwarfs, your brand is in safe hands

Our world-class team is, without question, our secret to success. Our founding team has a combined 45+ years in Ecommerce experience, generated $100+mln in online sales, and has a track record of growing and exiting Ecommerce businesses from scratch. We only hire the best, ensuring your brand is in the right hands.


Post-acquisition, our dedicated team of Amazon and Ecommerce specialists will optimise your business in every area. From listing optimisation, product fine-tuning, branding, advertising (on- and off-Amazon), logistics, international expansion, and more. With our carefully developed systems, we aim for at least 5x growth in the next 1 to 3 years. 

With our exit packages, we ensure you get the best exit deal possible and that you can even enjoy the profits of the future accelerated growth too.

How it works

Get a free valuation

Find out what your business
is worth. Use our quick valuation tool now.

Get to know each other

Within 3 days we will reach out
to you to schedule an introduction call.

Receive our Diamond Offer

If your business meets our criteria we will send you our
offer within 5-7 days.

Due Diligence & Get Paid

Finally, we'll complete our due diligence process and transfer your payment.

This is how we will grow your brand

We get energised by helping online entrepreneurs and brands to realise their full potential. Being entrepreneurs ourselves, we truly appreciate the heavy lifting of online entrepreneurs and to offer financial freedom with a fair exit.

Demian Beenakker

Demian Beenakker / CEO

Demian is a serial Ecommerce entrepreneur with a track record of successfully founding, growing, and exiting companies. His former businesses include Popfurniture.com, Flowork.nl, Bureaustoelexpert.nl, and Barcelonachair.nl. He is an investor in multiple Ecommerce and SaaS businesses, and is now on a mission to grow Dwarfs to the largest consumer products company in Europe.
Michiel van der Meer

Michiel van der Meer / COO

Michiel is one of the first online marketeers in NL and successful entrepreneur with 20+ years of management and marketing experience. He is the former CMO Telegraaf Media Group Speurders.nl and former founder of Ukrainian and Indonesian equivalent of Speurders.nl (exit to Naspers). He is also the former CMO Portugal of OLX, Immovirtual, and Standvirtual. 
Bas Urlings

Bas Urlings / CMO

Bas is a cross border and award winning serial Ecommerce entrepreneur with 10 years of experience selling and building 7-figure private label brands on Amazon. He is the owner of the Ecommerce coaching platform "Plazatalk" (the largest Amazon FBA community in the Benelux with 21.000+ members). He is known in the Netherlands as the Amazon FBA seller "guru".
Marco Coninx

Marco Coninx / CGO

Marco is a serial Ecommerce entrepreneur and Amazon genius. He received multiple awards for growing his former Ecommerce business to a great level. His key focus is growing business with the newest possibilities E-commerce platforms can offer. Marco is founder of multiple Amazon FBA companies and also of the Dutch coaching platform Conquer Europe.

Get a free valuation now

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