Our team

We get energised by helping online entrepreneurs and brands to realise their full potential. Being entrepreneurs ourselves, we truly appreciate the heavy lifting of online entrepreneurs and to offer financial freedom with a fair exit.

Our Management Team

Demian Beenakker CEO

Demian is a serial Ecommerce entrepreneur with a track record of successfully founding, growing, and exiting companies. His former businesses include Popfurniture.com, Flowork.nl, Bureaustoelexpert.nl, and Barcelonachair.nl. He is an investor in multiple Ecommerce and SaaS businesses, and is now on a mission to grow Dwarfs to the largest consumer products company in Europe.

Amazon FBA

Bas Urlings

Bas is a cross border and award winning serial Ecommerce entrepreneur with 10 years of experience selling and building 7-figure private label brands on Amazon. He is the owner of the Ecommerce coaching platform "Plazatalk" (the largest Amazon FBA community in the Benelux with 21.000+ members). He is known in the Netherlands as the Amazon FBA seller "guru".

Michiel van der Meer COO

Michiel is one of the first online marketeers in NL and successful entrepreneur with 20+ years of management and marketing experience. He is the former CMO Telegraaf Media Group Speurders.nl and former founder of Ukrainian and Indonesian equivalent of Speurders.nl (exit to Naspers). He is also the former CMO Portugal of OLX, Immovirtual, and Standvirtual. 

Marco Coninx

Marco Coninx

Marco is a serial Ecommerce entrepreneur and Amazon genius. He received multiple awards for growing his former Ecommerce business to a great level. His key focus is growing business with the newest possibilities E-commerce platforms can offer. Marco is founder of multiple Amazon FBA companies and also of the Dutch coaching platform Conquer Europe.








Finance / Operations


IT department


Ecommerce Growth Manager


Dealflow Manager


Dealflow Manager


Supply Chain Manager

Join us

We are growing rapidly and are always looking for top talent to join our team. We are building a value-driven company based on our “Diamond Standards” culture. Will you join us?
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